Sana Learn for Volkswagen Group Middle East
Company size
>1600
Industry
Automotive
Location
Dubai, United Arab Emirates
Challenge Volkswagen Group Middle East Training Academy certifies 1,600 learners across Audi, Volkswagen, and Škoda in nine markets, from technicians to sales teams and managers. Automotive learning depends on practice, but every new model brings dense technical documentation and a constant need to localize. The academy needed a faster way to prepare learners without losing the value of in-person training.
Outcome With Sana Learn, Volkswagen Group Middle East now has one platform for learning across its brands in the region. Technical documentation becomes bite-sized, personalized courses in minutes, localized for every market. Trainers spend more time on hands-on practice, dashboards update in real time, and early feedback from technical learners has been strongly positive.
1600
learners across the region
3
brands on one platform
300 pages
of technical content turned into bite-sized, personalized courses in minutes
Thierry Rochat knows automotive training from the workshop up. A former technician with 28 years in the industry, he now leads academy operations for Volkswagen Group Middle East.
"Technicians need to touch, feel, and do tasks to learn," he says. Digital learning has to serve that.
“Sana will not replace the in-person. It will prepare the participant before the face-to-face training, so it has more value.”
A new vehicle model can arrive with a 300-page self-study document. With Sana Learn, it becomes a set of bite-sized courses that technicians complete at their own pace, in their own language, and often on their phone.
“Everyone learns at a different pace. With Sana, it's based on your knowledge, and the system challenges you. It's more like having your personal tutor in your pocket.”
In the workshop session, trainers start from a stronger baseline and go straight to the practical. Sana’s live meeting and workshop tool keeps everyone involved, with participation visible on screen as it happens. “Engagement is the most important thing,” says Thierry. “If you are not engaged, you disconnect from the subject.”
The same shift applies outside the workshop. Sales and customer-facing teams rehearse difficult conversations in AI scenarios before they meet a real customer. For Thierry, the ultimate measure of success is customer satisfaction: better-prepared people mean better experiences for the customers they serve.
A wrong answer in a workshop can have real consequences. So the academy loads its own product videos and documentation into Sana Learn, and learners get answers from that alone.
“We feel safe, because we know the system only uses the information we provide. It will not go to the internet to piece together an answer.”
Three brands once meant separate reports, manual consolidation, and delays. Now dashboards update the moment someone checks in or completes training, and field teams get answers in seconds.
"With Sana, I can talk to the admin agent the way I talk to a colleague," says Thierry.
The time saved goes into developing content and scaling training across the network.
The academy is now extending Sana Learn to more content, roles, and markets. "Learning never stops," says Thierry. "It's a wheel that keeps turning."
In the automotive industry, the relationship after the sale matters as much as the sale itself. Thierry sees the same standard in the way Sana works with the academy: close, responsive, and still present after launch.
“It’s proper after-sales,” he says. “You don’t sell a learning system and then disappear.”
Asked what used to be hard that Sana has made simple, Thierry’s answer is immediate: “Everything.”
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